Have you stared a new business? Thinking about taking marketing related assistance from professional? Before choosing a promoting company have a look what criteria you should look into. In this article, the importance of telemarketing is thoroughly written for your best understanding what you should look into a marketing firm: Best Weapon in Lead Generation It is known to all, we live in an age where everything is used as a promoting tool. Be it social media or content merchandising nothing is spared by the professionals. The traditional method of telemarketing is still used as a prime weapon, in fact the best one, in lead generation. For positively pushing the merchandising of a product, specialists from a marketing company still believes in telemarketing. What is It? Yes, the promoting specialists will accomplish all the work for you. But if you do not know it by yourself how could the work will proceed? People often make confusion between telesales and telemarketing. Telesales is used to gain sales over the phone and telemarketing is dedicated to build relationship and generating potential leads. The duty profile of a telemarketing operator is booking and arranging appointments with prospective leads. Five Benefits of Telemarketing Has the facility of getting direct feedback from the leads. It is the only advertising tool that is capable of producing immediate results. Higher sales are always possible with expansion of business. Holding a captive audience is very easy with telemarketing channels as the consumer has no other option than listening. Expanding the sales territory is possible with telemarketing process. Integration of Telemarketing with Other Channels Currently telemarketing is gaining new place in the marketing world. Professionals are inventing new way of integrating telemarketing with other promoting mediums like social media, content marketing and other merchandising ways. An example is given, marketing specialists are using the telephone way to engage with contacts that are found in social media websites with the targeted purpose of generating meaningful leads. Is Cold Calling that Useful? Some business owners may doubt the usefulness of cold calling but if executed correctly it can turn into exclusively beneficial for the companies. Just a little bit of market research can do the wonder for you. Here you need to do a little bit of work. You have to choose the right kind of marketing company who can do all work properly for you. With proper skill, knowledge and experienced telemarketing team of a marketing company, your product campaigning can never be a failed one. Although promoting companies are currently using different promoting methods but the value of telemarketing is never that less. Practically, it is the only way of contacting with the consumers in one on one way and that too directly. While these promoting specialists are using a variety kind of ways that is part of intelligent marketing plans, the place of telemarketing will never be less among the other ways.