With all the activities that go on throughout the day during a typical tradeshow, it is possible to become overwhelmed, but you must strive to remain at your peak so that you can serve booth visitors well, and ensure that most, if not all of the day’s objectives are met.
Here are some of the four things you can do to avoid becoming overwhelmed on the day of the tradeshow:
Start by planning your day
By having a solid plan prior to tradeshow day, you will maintain your focus on the most important tasks and avoid getting distracted by things that don’t matter. Besides, trying to visualize everything the day before you hit the tradeshow floor, will give you the clarity you need to stay on top things and give it your very best.
Take advantage of technology
By using technology correctly on the day of the tradeshow, you will have a lot of flexibility, and it will not be easy for you to become overwhelmed. Be sure to employ technology wherever applicable, such as when doing product demos, capturing attendees’ details, and so on. But don’t become trapped in your social media accounts, trying to respond to every notification that comes in throughout the event.
Don’t forget to eat right
It can be inconvenient to leave your station to go and grab a bite when the booth is steaming with visitors. It is recommended that on tradeshow day, you should begin the day with a heavy breakfast, and keep high-energy drinks and snacks close by, so that you don’t have to abandon your booth in search of food. Missing out on a complete lunch for just a day is not going to kill you, but make sure you are properly nourished and hydrated throughout the day.
Ensure that every staff member knows their roles
The morning of the tradeshow is not the ideal time to delegate duties to your booth staff. Everyone should know what they are expected to do, and you should trust them to do it right. If you start following up and throwing revisions at them when there are already visitors in the booth, then time will fly by, and you will be completely overwhelmed and lose the opportunity to get the most out of the day.